Aura clothing store
A refined and elegant logotype created for an Armenian fashion brand. Aura blends softness with strength, using custom typography to express calm confidence and timeless style.
Design Brief
The Aura logo was developed to capture a balance between modern elegance and expressive identity. The goal was to design a sleek, timeless wordmark that could work across print, digital, and packaging all while conveying a sense of serenity and strength.
Target Group
Women: Style-conscious individuals who value quality and modern aesthetics.
Children (and parents): Parents looking for fashionable, durable, and comfortable clothing options.
Men (future expansion): The logo was designed to remain relevant if the brand later expands into menswear, without needing any redesign.
Moodboard
Thinking Process
I explored various typographic directions from ultra minimal to expressive. The final logo uses a custom serif wordmark that blends contrast, elegance, and individuality.
Final Result
The final Aura logo feels luxurious and adaptable, with a strong presence on both light and dark backgrounds. It aligns perfectly with the brand's future vision.
